China bans luxury advertising in Beijing

Hello everyone,

I feel really happy today because we’re in China and I could write a whole book about our visit.
But we’re here for only a few days and perhaps it’s a bit too short to see and experience every aspect of this country.

Because I’m a marketing student I want to tell you something about advertising in the capital of China namely Beijing.Beijing has moved to ban billboards promoting a luxurious lifestyle over concerns that the endless advertisements are reminding people of the wealth gap.
As everybody knows China has a become very wealthy. However, the Beijing government appears to have decided that the outdoor advertisements are too ostentatious and a painful reminder to the city's more downtrodden residents of the growing gap between rich and poor.

The Beijing Administration for Industry and Commerce has now given companies until April 15 to remove words such as "luxury", "royal", "supreme" and "high class" from billboards, or face a 30,000 yuan (£2,800) fine.

And Chinese billboards cannot encourage foreign lifestyle. Many rich Chinese openly flaunt Italian designer clothes, drive German luxury cars and drink French wine and Chinese companies have caught on to the value of creating a "foreign-sounding" brand.

As a conclusion I can say that it is amazing how fast the Chinese economy has grown, but it’s still a long way to the top. They have to fight the gap between rich and poor.  And they have to face the fact that the world is bigger than China. I don’t think they know what globalization really means.

I will hear you soon!!

Greetings

Sarina

Source: http://www.telegraph.co.uk/news/worldnews/asia/china/8398097/China-bans-luxury-advertising-in-Beijing.html